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New Seo For a New Century
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Around Easter of 2013 we saw the seo landscape completely change effecting users of Search and seo specialists alike. The changes in the Google SERPs have been so shameful & dramatic after Penguin that large numbers of search engine optimization agencies have gone out of business.
Many seo companies show their success ranking sites for keywords that get less than 200 hits per month. The client is paying for false results.
The McGrath Team offer amazing informative guides and advice over at McGrath Enterprise Seo Services Blog.
Likewise tens of thousands of workers who had been employed in the search engine optimization industry have lost their jobs. Meantime the search engine giant increased their paid advertising revenue by 42% was this just good luck?.
Surprisingly, even the few search engine optimization companies that have survived the devastating effects of the Penguin update have failed to update their search engine optimization knowledge.
These days, due to the huge changes in the search algo, it is not possible to rank sites using old seo.
Although this is unfortunate for those companies there is a much scary fact that is often ignored.
All knowledgeable Seos realise that approximately 90% of the remaining seo companies cannot continue indefinitely due to the fact that they are not getting results for the clients.
Unfortunately thou what these professionals fail to realise is that these companies are not purely failing their clients they are in actual fact hurting their rankings and online reputation with Google! These fakes are in fact utilising, not just old seo processes but are utilizing, seo processes that are extremely harmful to the websites that they are claiming to rank.
It is only the very best businesses such as McGrath Enterprise Seo Outsourcing have survived and flourished while most other businesses have had to shut up shop.
The old ways are no longer effective but many search engine optimization workers are to this day still mistken in the belief that they can use anchor text alone to rank a site on Google. You should be aware that this is tremendously dangerous for a site as Google Penguin now targets this type of link building and the punishment Google hand out to a site owner is extreme. If your client's site or your own site gets hit by penguin due to these dubious link building tactics it is very unlikely to recover unless you are BMW or Coca-Cola or similar.
Unfortunately most clients of these seo agencies are entirely unaware of the dangerous position they are placing their sites in.
Sadly for business owners, who are trying to build their online presence, finding a good seo company that can actually produce results is becoming more and more difficult.
Search engine Optimization agencies, especially ones that are not natural English speakers, just cannot create the rankings that they claim they can and make promises that they cannot deliver. Because it is so difficult for these companies to achieve rankings since Penguin hit some will even pretend to have ranked sites that they had nothing to do with or by showing rankings achieved for keywords that get no search volume and therefore have no competition.
A huge percentage of seo companies now do not worry about achieving rankings for their clients. They simply pass them off with the falsehood that it takes time to see movements in the SERPs and then take on new clients when the old ones eventually realise that no results are likely to ever come.
Sadly, many seo companies have no concern at all for their clients. They see clients as turnover and do not care what damage they do to their sites. It is time that seo companies were held responsible for their actions and I urge every potential seo client to do their due diligence when they consider which seo services to use. Be sure to investigate any seo agency you wish to use.
Do they openly show their seo processes? Are they very guarded about how they perform search engine optimization? Make sure you know exactly what seo techniques your seo company is using before you trust them with your valuable web properties.
Check that the people doing your off page optimization understand the new rules of seo. Ensure they have a full working knowledge and understanding of all seo updates and penalties that Google have recently introduced and how they intend to work within safe parameters of these penalties.
Research the claims of any seo company you plan to work with. Ask them for proof that they can deliver on their promises and be sure you check the details they give you. Proof of ranking low quality keywords with almost no search volume will be your first red flag and indication that you are dealing with an seo company who are weak at seo.
Always use authentic companies such as this or you run the risk of damaging your Google rankings, your online revenue and your company name.
Many seo companies show their success ranking sites for keywords that get less than 200 hits per month. The client is paying for false results.
The McGrath Team offer amazing informative guides and advice over at McGrath Enterprise Seo Services Blog.
Likewise tens of thousands of workers who had been employed in the search engine optimization industry have lost their jobs. Meantime the search engine giant increased their paid advertising revenue by 42% was this just good luck?.
Surprisingly, even the few search engine optimization companies that have survived the devastating effects of the Penguin update have failed to update their search engine optimization knowledge.
These days, due to the huge changes in the search algo, it is not possible to rank sites using old seo.
Although this is unfortunate for those companies there is a much scary fact that is often ignored.
All knowledgeable Seos realise that approximately 90% of the remaining seo companies cannot continue indefinitely due to the fact that they are not getting results for the clients.
Unfortunately thou what these professionals fail to realise is that these companies are not purely failing their clients they are in actual fact hurting their rankings and online reputation with Google! These fakes are in fact utilising, not just old seo processes but are utilizing, seo processes that are extremely harmful to the websites that they are claiming to rank.
It is only the very best businesses such as McGrath Enterprise Seo Outsourcing have survived and flourished while most other businesses have had to shut up shop.
The old ways are no longer effective but many search engine optimization workers are to this day still mistken in the belief that they can use anchor text alone to rank a site on Google. You should be aware that this is tremendously dangerous for a site as Google Penguin now targets this type of link building and the punishment Google hand out to a site owner is extreme. If your client's site or your own site gets hit by penguin due to these dubious link building tactics it is very unlikely to recover unless you are BMW or Coca-Cola or similar.
Unfortunately most clients of these seo agencies are entirely unaware of the dangerous position they are placing their sites in.
Sadly for business owners, who are trying to build their online presence, finding a good seo company that can actually produce results is becoming more and more difficult.
Search engine Optimization agencies, especially ones that are not natural English speakers, just cannot create the rankings that they claim they can and make promises that they cannot deliver. Because it is so difficult for these companies to achieve rankings since Penguin hit some will even pretend to have ranked sites that they had nothing to do with or by showing rankings achieved for keywords that get no search volume and therefore have no competition.
A huge percentage of seo companies now do not worry about achieving rankings for their clients. They simply pass them off with the falsehood that it takes time to see movements in the SERPs and then take on new clients when the old ones eventually realise that no results are likely to ever come.
Sadly, many seo companies have no concern at all for their clients. They see clients as turnover and do not care what damage they do to their sites. It is time that seo companies were held responsible for their actions and I urge every potential seo client to do their due diligence when they consider which seo services to use. Be sure to investigate any seo agency you wish to use.
Do they openly show their seo processes? Are they very guarded about how they perform search engine optimization? Make sure you know exactly what seo techniques your seo company is using before you trust them with your valuable web properties.
Check that the people doing your off page optimization understand the new rules of seo. Ensure they have a full working knowledge and understanding of all seo updates and penalties that Google have recently introduced and how they intend to work within safe parameters of these penalties.
Research the claims of any seo company you plan to work with. Ask them for proof that they can deliver on their promises and be sure you check the details they give you. Proof of ranking low quality keywords with almost no search volume will be your first red flag and indication that you are dealing with an seo company who are weak at seo.
Always use authentic companies such as this or you run the risk of damaging your Google rankings, your online revenue and your company name.
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