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Search Engine Optimization
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After 24th April 2012 when Google released Penguin there've been even more changes in seo and with seo services. A great many thousands of seo companies have closed their doors and a great many more seo workers are now unemployed as Google has raped smaller business to claim more profit from the World Wide Web and stripped ordinary website owners of their ability to rank in Google Search forcing real businesses into their pay per click advertising pipeline..
Many seo companies show their success ranking sites for keywords that get less than 200 hits per month. Worse than useless because it costs the client money.
Michael McGrath gives amazing informative guides and advice at the site blog seo services - www.mcgrathenterpriseseo.com.
In addition tens of thousands of employees who had previously been employed in the seo industry have lost their jobs. Meantime Google increased their paid advertising revenue by 42% what a stroke of luck!).
Some Seo companies did survive Penguin but it is not due to their ability to adapt to the new changes. It is merely due to the fact that they can get new customers.
These days, because of the huge changes in the search algo, it is impossible to rank sites using pre-2012 seo.
Even though this is bad for those companies there is a much more frightening fact that is often overlooked.
Many people in the industry know that about 99% of the will be unable to continue for long due to the fact that they are not getting results for the customers.
However, what they rarely admit is that these seo wanna-bes are not only failing their clients in the SERPs they are in actual fact destroying their sites! They are employing, not only old search engine optimization link building schemes but are emplying, seo techniques that are extremely damaging to the websites that they are trying to help.
Only elite companies such as McGrath Enterprise Seo Outsourcing have survived and flourished while other seo businesses have had to shut up shop.
The old ways are not effective any more and many seo agencies are to this day still mistken in the belief that they can use anchor text alone to rank a site on Google. You should be aware that this is tremendously dangerous for a site as Google Penguin now targets this kind of link building and punishes sites that use it very severely. If your site gets hit by penguin due to over-optimization it is very unlikely to recover its rankings unless you are BMW or Coca-Cola or similar.
Unfortunately most clients of these seo companies are entirely unaware of the dangerous position they are placing their sites in.
Although there are still plenty of seo agencies around there are not that many who can actually produce results.
Search engine Optimization agencies, especially ones that are not natural English speakers, just cannot create the rankings that they claim they can and make promises that they cannot deliver. Or they even use examples of rankings they have achieved for completely uncompetitive terms that are financially unviable from a business perspective.
A huge percentage of seo companies now do not worry about achieving rankings for their clients. They simply pass them off with the falsehood that it takes time to see movements in the SERPs and then take on new clients when the old ones eventually realise that no results are likely to ever come.
Seo clients have become a disposal and recyclable asset in the business plan of many seo companies. It is time that seo companies were held responsible for their actions and I urge every potential seo client to do their due diligence when they consider which seo services to use. Be sure to investigate any seo agency you wish to use.
Do they openly show their seo processes? Are they very guarded about how they perform search engine optimization? Be sure any company you work with highlights their processes and explains how they intend to rank your site.
Be sure that the Seo Company knows what they are talking about. Ask them about the Penguin update. Ensure they have a full working knowledge and understanding of all seo updates and penalties that Google have recently introduced and how they intend to work within safe parameters of these penalties.
Research the claims of any seo company you plan to work with. Ask them for proof that they can deliver on their promises and be sure you check the details they give you. Proof of ranking low quality keywords with almost no search volume will be your first red flag and indication that you are dealing with an seo company who are weak at seo.
It is Seo experts such as Michael McGrath who you should listen to.
Many seo companies show their success ranking sites for keywords that get less than 200 hits per month. Worse than useless because it costs the client money.
Michael McGrath gives amazing informative guides and advice at the site blog seo services - www.mcgrathenterpriseseo.com.
In addition tens of thousands of employees who had previously been employed in the seo industry have lost their jobs. Meantime Google increased their paid advertising revenue by 42% what a stroke of luck!).
Some Seo companies did survive Penguin but it is not due to their ability to adapt to the new changes. It is merely due to the fact that they can get new customers.
These days, because of the huge changes in the search algo, it is impossible to rank sites using pre-2012 seo.
Even though this is bad for those companies there is a much more frightening fact that is often overlooked.
Many people in the industry know that about 99% of the will be unable to continue for long due to the fact that they are not getting results for the customers.
However, what they rarely admit is that these seo wanna-bes are not only failing their clients in the SERPs they are in actual fact destroying their sites! They are employing, not only old search engine optimization link building schemes but are emplying, seo techniques that are extremely damaging to the websites that they are trying to help.
Only elite companies such as McGrath Enterprise Seo Outsourcing have survived and flourished while other seo businesses have had to shut up shop.
The old ways are not effective any more and many seo agencies are to this day still mistken in the belief that they can use anchor text alone to rank a site on Google. You should be aware that this is tremendously dangerous for a site as Google Penguin now targets this kind of link building and punishes sites that use it very severely. If your site gets hit by penguin due to over-optimization it is very unlikely to recover its rankings unless you are BMW or Coca-Cola or similar.
Unfortunately most clients of these seo companies are entirely unaware of the dangerous position they are placing their sites in.
Although there are still plenty of seo agencies around there are not that many who can actually produce results.
Search engine Optimization agencies, especially ones that are not natural English speakers, just cannot create the rankings that they claim they can and make promises that they cannot deliver. Or they even use examples of rankings they have achieved for completely uncompetitive terms that are financially unviable from a business perspective.
A huge percentage of seo companies now do not worry about achieving rankings for their clients. They simply pass them off with the falsehood that it takes time to see movements in the SERPs and then take on new clients when the old ones eventually realise that no results are likely to ever come.
Seo clients have become a disposal and recyclable asset in the business plan of many seo companies. It is time that seo companies were held responsible for their actions and I urge every potential seo client to do their due diligence when they consider which seo services to use. Be sure to investigate any seo agency you wish to use.
Do they openly show their seo processes? Are they very guarded about how they perform search engine optimization? Be sure any company you work with highlights their processes and explains how they intend to rank your site.
Be sure that the Seo Company knows what they are talking about. Ask them about the Penguin update. Ensure they have a full working knowledge and understanding of all seo updates and penalties that Google have recently introduced and how they intend to work within safe parameters of these penalties.
Research the claims of any seo company you plan to work with. Ask them for proof that they can deliver on their promises and be sure you check the details they give you. Proof of ranking low quality keywords with almost no search volume will be your first red flag and indication that you are dealing with an seo company who are weak at seo.
It is Seo experts such as Michael McGrath who you should listen to.
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