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Using Search Engine Optimization Correctly in 2013
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Around Easter of 2013 seos opeartingin English language seraches saw the seo landscape completely change effecting both searchers and seo companies alike. The poor quality changes in the Google SERPs have been so shameful & dramatic after Penguin that huge amounts of seo agencies have went bankrupt.
A competitive search phrase usually produces no less than 10,000 hits per month yet many seo companies use examples of rankings they have achieved for terms that get less than 100 hits per month! A total waste of money.
McGrath Enterprise Seo Services offers amazing info, guides and advice over at seo services social network.
In addition tens of thousands of workers who had previously been employed in the search engine optimization industry have lost their jobs. Meantime the search engine giant Google raised their paid advertising revenue by 42% (what a co-incidence!.
Some Seo agencies did survive Penguin. However, it was not due to their ability to adapt to the new changes. It is only because they are skilled at attracting new clients.
Because Big G has introduced more and more convoluted rules to their search algorithm, such changes have removed ordinary seo "experts" capacity to get websites ranked.
Someone may be mistaken for believing that the negative effect of the Google changes was to the seo workers who have lost their jobs and those that are going to lose their jobs due to their inability to adapt to the incessant Algorithm changes. The lose of jobs and failures of seo companies is not the worst thing to come out of all the Google madness. Something that is rarely discussed. This is due to the simple fact that there aren't enough good Seos left who can see what it happening.
Most seo professionals worth their salt that about 90% of the cannot remain operating and active nor continue for very long because they cannot get results for the customers.
However, what Seos fail to realise is that these inferior seo agencies are not purely failing their clients with their rankings but they are in fact destroying their rankings and online reputation with Google! They are in fact using, not only outdated optimization techniques but are emplying, seo processes that are 100% damaging to the sites they are pretending to help.
It is only the very best businesses such as seo outsourcing - http://www.mcgrathenterpriseseo.com have survived and flourished while other seo companies have had to shut up shop.
The old ways are not effective any more yet many seo companies are to this day still mistken in the belief that they can use anchor text alone to rank a site in Google. This is extremely dangerous for a site as the Google Penguin punishes sites that use this kind of backlink and the punish meted out is very sever. And, sadly it is becoming more evident with each passing day that unless you are already an established brand like Coca Cola your site cannot and will not recover from a penguin penalty.
Unfortunately, their customers are not aware of this.
Although there are still plenty of seo agencies around there are not that many who can actually produce results.
Foreign based seo companies often make outlandish claims and will even go as far as to use others company's results as examples of what they can achieve. Some have also been known to steal the credit for seo work that they have not even undertaken.
Seo companies, especially offshore based seo agencies that use workers with inferior English language skills, are quite content to take on clients whom they then fail to rank, so they lose those clients and then simply take on more.
Sadly, many seo companies have no concern at all for their clients. They see clients as turnover and do not care what damage they do to their sites. It is time that seo companies were held responsible for their actions and I urge every potential seo client to do their due diligence when they consider which seo services to use. However, just because they are expensive does not mean they are good either!
Do they openly show their seo processes? Are they very guarded about how they perform search engine optimization? Make sure you know exactly what seo techniques your seo company is using before you trust them with your valuable web properties.
Be sure that the Seo Company knows what they are talking about. Ask them about the Penguin update. Ensure they have a full working knowledge and understanding of all seo updates and penalties that Google have recently introduced and how they intend to work within safe parameters of these penalties.
Research the claims of any seo company you plan to work with. Ask them for proof that they can deliver on their promises and be sure you check the details they give you. Proof of ranking low quality keywords with almost no search volume will be your first red flag and indication that you are dealing with an seo company who are weak at seo.
Make sure you always employ the seo services of genuine seo agencies to do your search engine optimization processes. If you select an inferior seo service then you will get cheap results that may even and probably will damage your brand.
A competitive search phrase usually produces no less than 10,000 hits per month yet many seo companies use examples of rankings they have achieved for terms that get less than 100 hits per month! A total waste of money.
McGrath Enterprise Seo Services offers amazing info, guides and advice over at seo services social network.
In addition tens of thousands of workers who had previously been employed in the search engine optimization industry have lost their jobs. Meantime the search engine giant Google raised their paid advertising revenue by 42% (what a co-incidence!.
Some Seo agencies did survive Penguin. However, it was not due to their ability to adapt to the new changes. It is only because they are skilled at attracting new clients.
Because Big G has introduced more and more convoluted rules to their search algorithm, such changes have removed ordinary seo "experts" capacity to get websites ranked.
Someone may be mistaken for believing that the negative effect of the Google changes was to the seo workers who have lost their jobs and those that are going to lose their jobs due to their inability to adapt to the incessant Algorithm changes. The lose of jobs and failures of seo companies is not the worst thing to come out of all the Google madness. Something that is rarely discussed. This is due to the simple fact that there aren't enough good Seos left who can see what it happening.
Most seo professionals worth their salt that about 90% of the cannot remain operating and active nor continue for very long because they cannot get results for the customers.
However, what Seos fail to realise is that these inferior seo agencies are not purely failing their clients with their rankings but they are in fact destroying their rankings and online reputation with Google! They are in fact using, not only outdated optimization techniques but are emplying, seo processes that are 100% damaging to the sites they are pretending to help.
It is only the very best businesses such as seo outsourcing - http://www.mcgrathenterpriseseo.com have survived and flourished while other seo companies have had to shut up shop.
The old ways are not effective any more yet many seo companies are to this day still mistken in the belief that they can use anchor text alone to rank a site in Google. This is extremely dangerous for a site as the Google Penguin punishes sites that use this kind of backlink and the punish meted out is very sever. And, sadly it is becoming more evident with each passing day that unless you are already an established brand like Coca Cola your site cannot and will not recover from a penguin penalty.
Unfortunately, their customers are not aware of this.
Although there are still plenty of seo agencies around there are not that many who can actually produce results.
Foreign based seo companies often make outlandish claims and will even go as far as to use others company's results as examples of what they can achieve. Some have also been known to steal the credit for seo work that they have not even undertaken.
Seo companies, especially offshore based seo agencies that use workers with inferior English language skills, are quite content to take on clients whom they then fail to rank, so they lose those clients and then simply take on more.
Sadly, many seo companies have no concern at all for their clients. They see clients as turnover and do not care what damage they do to their sites. It is time that seo companies were held responsible for their actions and I urge every potential seo client to do their due diligence when they consider which seo services to use. However, just because they are expensive does not mean they are good either!
Do they openly show their seo processes? Are they very guarded about how they perform search engine optimization? Make sure you know exactly what seo techniques your seo company is using before you trust them with your valuable web properties.
Be sure that the Seo Company knows what they are talking about. Ask them about the Penguin update. Ensure they have a full working knowledge and understanding of all seo updates and penalties that Google have recently introduced and how they intend to work within safe parameters of these penalties.
Research the claims of any seo company you plan to work with. Ask them for proof that they can deliver on their promises and be sure you check the details they give you. Proof of ranking low quality keywords with almost no search volume will be your first red flag and indication that you are dealing with an seo company who are weak at seo.
Make sure you always employ the seo services of genuine seo agencies to do your search engine optimization processes. If you select an inferior seo service then you will get cheap results that may even and probably will damage your brand.
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