Around Easter of 2013 we the world over saw the seo landscape completely change effecting both searchers and seo companies alike. The poor quality changes in Google Search have been so dramatic post the Penguin update that large numbers of search engine optimization agencies have gone out of business.
A competitive search phrase usually produces no less than 10,000 hits per month yet many seo companies use examples of rankings they have achieved for terms that get less than 100 hits per month! The client is paying for false results.
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Likewise 10s of thousands of employees who had previously been employed in the industry have lost their jobs. Meantime the search engine giant raised their paid advertising revenue by 42% what a stroke of luck!).
Some Seo agencies have continued working after Penguin but it is not because of their ability to adapt to the new changes. It's simply because they are skilled at getting new customers.
In recent times, due to all the changes in search, it's impossible to achieve good rankings in Google using pre-2012 seo tactics.
This is sad for those poor people employed in the industry. However, there's a negative results of all these changes that very few search engine optimizers are discussing.
Unfortunately it is not only that these inferior agencies are not able to gain serach exposure for their client's businesses but the seo tactics which they are utilizing are actually causing damage to those sites in the Google results pages.
Unfortunately thou what these professionals don't often address is the fact that these inferior wanna-bes are not purely failing their clients they are in actual fact hurting their sites! These agencies are in fact utilising, not only outdated seo practices but are utilizing, seo tactics that are 100% detrimental to the websites they are pretending to rank.
The majority of seo agencies are still utilising old procedures that are based on on the heavy use of EMK links. Thus putting their client's websites at tremendous risk. If your site gets penalised by penguin due to these dubious link building tactics it is very unlikely to recover unless you are BMW or Coca-Cola or similar.
Rarely are their clients aware of this.
Since the release of the Penguin update not very many seo companies have kept up their skill level. Most are still using tactics that do not work or are harmful to sites.
Seo companies from all around the globe tend to make claims for rankings that they simply cannot live up to. Because it is so difficult for these companies to achieve rankings since Penguin hit some will even pretend to have ranked sites that they had nothing to do with or by showing rankings achieved for keywords that get no search volume and therefore have no competition.
A huge percentage of seo companies now do not worry about achieving rankings for their clients. They simply pass them off with the falsehood that it takes time to see movements in the SERPs and then take on new clients when the old ones eventually realise that no results are likely to ever come.
Seo clients have become a disposal and recyclable asset in the business plan of many seo companies. It is time that seo companies were held responsible for their actions and I urge every potential seo client to do their due diligence when they consider which seo services to use. Be sure to investigate any seo agency you wish to use.
Do they openly show their seo processes? Beware of any company that guards their "seo knoweldge" or hides behind a veil of secrecy because they are probably using spam tactics. Make sure you know exactly what seo techniques your seo company is using before you trust them with your valuable web properties.
Don't just take an agency's word for it. Check their knowledge. Ask them about Panda, Penguin, over-optimization, low quality links and how they intend to build your site's authority. Drill into their knowledge of recent Google updates and ask them for examples of keywords that they have ranked websites for.
Research the claims of any seo company you plan to work with. Ask them for proof that they can deliver on their promises and be sure you check the details they give you. Proof of ranking low quality keywords with almost no search volume will be your first red flag and indication that you are dealing with an seo company who are weak at seo.
Always use authentic businesses like this or you be taking a big risk of damaging your rankings in the Google search engine, reducing your internet earnings and your company brand.
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