Since April 2012 when Google released Penguin there have been many more alterations in seo and with seo services. The poor quality changes in Google Search have been so dramatic post Penguin that large numbers of search engine optimization companies have gone out of business.
Many seo companies show their success ranking sites for keywords that get less than 200 hits per month. Worse than useless because it costs the client money.
In addition tens of thousands of ordinary people who had previously been employed in the seo industry have lost their jobs. Meanwhile Google increased their paid advertising revenue by 42% (what a co-incidence!.
Many Seo agencies have continued working after Penguin but it was not due to their search engine optimization knowledge. It is simply due to the fact that they know how to get new customers.
As Big G has introduced a mountain of complicated rules to their algo, such algo alterations have stopped most search engine optimization company's ability to rank websites.
This is sad for the folks employed in the industry. However, there's even worse that very few search engine optimizers are talking about.
The reality of the matter is painful but real nevertheless. Just about all surviving seo agencies are not just failing to rank their clients because they are not updating their knowledge they are infact causing more harm than good. They are also hurting their clients sites because they are incorporating into their processes outdated link building processes that Google claims are pure spam.
However, what Seos rarely admit is that these inferior seo fakes are not only failing their clients with their rankings but they are in actual fact destroying their sites! They are in fact using, not only old seo tactics but are utilizing, seo practices that are dangerously damaging to the websites that they are trying to help.
It is only the very best businesses such as make seo outsourcing my homepage have been able to survive and flourish while most other agencies have fallen around them.
The old ways are not effective any more but many search engine optimization agencies are to this day still mistken in the belief that they can use anchor text alone to rank a site on Google. You should be aware that this is extremely dangerous for a site as Google Penguin punishes sites that use this kind of backlink and punishes sites that use it very severely. It is sad to think that seo companies that ruin their client's rankings will leave those clients in a very sticky situation as no ordinary sites ie. non big brand names have recovered from Penguin.
Unfortunately most clients of these seo companies are completely unaware of the dangerous position they are placing their sites in.
After penguin hit the seo industry hard it is becoming difficult for site owners to get good Seos who can produce results.
Foreign based seo companies often make outlandish claims and will even go as far as to use others company's results as examples of what they can achieve. Because it is so difficult for these companies to achieve rankings since Penguin hit some will even pretend to have ranked sites that they had nothing to do with or by showing rankings achieved for keywords that get no search volume and therefore have no competition.
A huge percentage of seo companies now do not worry about achieving rankings for their clients. They simply pass them off with the falsehood that it takes time to see movements in the SERPs and then take on new clients when the old ones eventually realise that no results are likely to ever come.
Sadly, many seo companies have no concern at all for their clients. They see clients as turnover and do not care what damage they do to their sites. If you are considering using an seo company then please be extremely careful who you chose. Check out the company and see what other people are saying about them. If they are very cheap then they are probably worthless. However, just because they are expensive does not mean they are good either!
Are they open about the techniques they use? Are they very guarded about how they perform search engine optimization? Be sure any company you work with highlights their processes and explains how they intend to rank your site.
Check that the people doing your off page optimization understand the new rules of seo. Drill into their knowledge of recent Google updates and ask them for examples of keywords that they have ranked websites for.
Research the claims of any seo company you plan to work with. Ask them for proof that they can deliver on their promises and be sure you check the details they give you. Proof of ranking low quality keywords with almost no search volume will be your first red flag and indication that you are dealing with an seo company who are weak at seo.
Always use genuine businesses like this or you will run the risk of damaging your Google rankings, reducing your internet earnings and your company brand.
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