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The Post Penguin Search Engine Optimization Blues
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Around Easter of 2013 we saw the seo landscape change effecting users of Search and seo workers alike. The poor quality changes in the Google SERPs have been so dramatic post the Penguin update that huge amounts of search engine optimization agencies have gone out of business.
A competitive search phrase usually produces no less than 10,000 hits per month yet many seo companies use examples of rankings they have achieved for terms that get less than 100 hits per month! Worse than useless because it costs the client money.
Michael McGrath owns and operates McGrath Enterprise Seo. The McGrath Team give amazing tips and advice at the site search engine optimization london.
In addition 10s of thousands of employees who had been employed in the search engine optimization industry have lost their jobs. Meanwhile the search engine giant increased their paid advertising revenue by 42% what a stroke of luck!).
Unfortunately, even the seo "specialists" that have stayed active after the horrendous effects of the Penguin update have failed to move with the times.
These days, because of all the changes in search, it is not possible to rank sites with pre-2012 seo tactics.
This is sad for the folks relying on a wage from seo. However, there's even worse that not too many search engine optimizers are talking about.
All knowledgeable Seos realise that about 99% of the will be unable to continue indefinitely because they are not getting results for the clients.
Unfortunately thou what Seos rarely admit is that these charlatans are not purely failing their clients they are actually destroying them! They are utilising, not just outdated search engine optimization link building schemes but are utilizing, seo tactics that are extremely harmful to the websites that they are pretending to rank.
Only elite businesses such as multi seo outsourcing have survived and flourished while most other agencies have fallen around them.
With search engine optimization seo services on the market that are founded on over optimized EMK links many of their client's sites are literally inches away from being penalised by Penguin. If your client's site or your own site gets penalised by penguin due to over-optimization it is very unlikely to recover unless you are BMW or Coca-Cola or similar.
Although this type of dangerous seo behaviour is common most seo clients are totally unaware that it is being done.
Since the release of the Penguin update not very many seo companies have kept up their skill level. Most are still using tactics that do not work or are harmful to sites.
Search engine Optimization agencies, especially ones that are not natural English speakers, just cannot create the rankings that they claim they can and make promises that they cannot deliver. Or they even use examples of rankings they have achieved for completely uncompetitive terms that are financially unviable from a business perspective.
A huge percentage of seo companies now do not worry about achieving rankings for their clients. They simply pass them off with the falsehood that it takes time to see movements in the SERPs and then take on new clients when the old ones eventually realise that no results are likely to ever come.
Sadly, many seo companies have no concern at all for their clients. They see clients as turnover and do not care what damage they do to their sites. If you are considering using an seo company then please be extremely careful who you chose. Check out the company and see what other people are saying about them. If they are very cheap then they are probably worthless. However, just because they are expensive does not mean they are good either!
Are they open about the techniques they use? Beware of any company that guards their "seo knoweldge" or hides behind a veil of secrecy because they are probably using spam tactics. Make sure you know exactly what seo techniques your seo company is using before you trust them with your valuable web properties.
Don't just take an agency's word for it. Check their knowledge. Ask them about Panda, Penguin, over-optimization, low quality links and how they intend to build your site's authority. Ensure they have a full working knowledge and understanding of all seo updates and penalties that Google have recently introduced and how they intend to work within safe parameters of these penalties.
Also ensure that the company supplied you with an exact match count of the searches performed for the keywords they have ranked.
When it comes to online marketing and especially Google seo ensure you always use authentic companies like this or you be taking a big risk of damaging your Google rankings, reducing your internet earnings and your future online success.
A competitive search phrase usually produces no less than 10,000 hits per month yet many seo companies use examples of rankings they have achieved for terms that get less than 100 hits per month! Worse than useless because it costs the client money.
Michael McGrath owns and operates McGrath Enterprise Seo. The McGrath Team give amazing tips and advice at the site search engine optimization london.
In addition 10s of thousands of employees who had been employed in the search engine optimization industry have lost their jobs. Meanwhile the search engine giant increased their paid advertising revenue by 42% what a stroke of luck!).
Unfortunately, even the seo "specialists" that have stayed active after the horrendous effects of the Penguin update have failed to move with the times.
These days, because of all the changes in search, it is not possible to rank sites with pre-2012 seo tactics.
This is sad for the folks relying on a wage from seo. However, there's even worse that not too many search engine optimizers are talking about.
All knowledgeable Seos realise that about 99% of the will be unable to continue indefinitely because they are not getting results for the clients.
Unfortunately thou what Seos rarely admit is that these charlatans are not purely failing their clients they are actually destroying them! They are utilising, not just outdated search engine optimization link building schemes but are utilizing, seo tactics that are extremely harmful to the websites that they are pretending to rank.
Only elite businesses such as multi seo outsourcing have survived and flourished while most other agencies have fallen around them.
With search engine optimization seo services on the market that are founded on over optimized EMK links many of their client's sites are literally inches away from being penalised by Penguin. If your client's site or your own site gets penalised by penguin due to over-optimization it is very unlikely to recover unless you are BMW or Coca-Cola or similar.
Although this type of dangerous seo behaviour is common most seo clients are totally unaware that it is being done.
Since the release of the Penguin update not very many seo companies have kept up their skill level. Most are still using tactics that do not work or are harmful to sites.
Search engine Optimization agencies, especially ones that are not natural English speakers, just cannot create the rankings that they claim they can and make promises that they cannot deliver. Or they even use examples of rankings they have achieved for completely uncompetitive terms that are financially unviable from a business perspective.
A huge percentage of seo companies now do not worry about achieving rankings for their clients. They simply pass them off with the falsehood that it takes time to see movements in the SERPs and then take on new clients when the old ones eventually realise that no results are likely to ever come.
Sadly, many seo companies have no concern at all for their clients. They see clients as turnover and do not care what damage they do to their sites. If you are considering using an seo company then please be extremely careful who you chose. Check out the company and see what other people are saying about them. If they are very cheap then they are probably worthless. However, just because they are expensive does not mean they are good either!
Are they open about the techniques they use? Beware of any company that guards their "seo knoweldge" or hides behind a veil of secrecy because they are probably using spam tactics. Make sure you know exactly what seo techniques your seo company is using before you trust them with your valuable web properties.
Don't just take an agency's word for it. Check their knowledge. Ask them about Panda, Penguin, over-optimization, low quality links and how they intend to build your site's authority. Ensure they have a full working knowledge and understanding of all seo updates and penalties that Google have recently introduced and how they intend to work within safe parameters of these penalties.
Also ensure that the company supplied you with an exact match count of the searches performed for the keywords they have ranked.
When it comes to online marketing and especially Google seo ensure you always use authentic companies like this or you be taking a big risk of damaging your Google rankings, reducing your internet earnings and your future online success.
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