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The New Search Engine Optimization

Posted by [email protected]k.com on August 14, 2013 at 1:45 PM
Around Easter of 2013 we saw the seo landscape change effecting both searchers and seo workers alike. Many thousands of seo agencies have closed their virtual doors and a great many more seo professionals have lost their homes as Google has claimed more profit from the Internet and stripped websites of their ability to rank in the SERPs forcing real businesses into their advertising funnell..



Many seo companies show their success ranking sites for keywords that get less than 200 hits per month. Worse than useless because it costs the client money.



Michael McGrath owns and operates McGrath Enterprise Seo. McGrath Enterprise Seo Services offers amazing info, guides and advice on the site earn cash now.



In addition tens of thousands of ordinary people who had previously been employed in the industry have lost their jobs. Meanwhile the search engine giant increased their paid advertising revenue by 42% just a coincidence?.



Unfortunately, even the few search engine optimization companies that have survived the horrendous effects of Google's poorly constructed update have failed to move with the times.



Following these many algorithm changes 90%, if not more, of seo agencies are finding it impossible to keep up. Ranking sites in Google has become an impossible task for them.



Even though this is a sad time for these Seos there is a much more frightening fact that is often ignored.



Many people in the industry know that approximately 99% of the will be unable to continue for very long because they cannot get results for the clients.



Unfortunately thou what Seos don't often address is the fact that these seo fakes are not only failing their clients in the SERPs they are in fact destroying their sites! They are in fact utilising, not just outdated seo link building schemes but are using, seo practices that are completely detrimental to the longevity and sustainability of the sites they are pretending to help.



Only elite companies such as www.mcgrathenterpriseseo.com â?? seo outsourcing have grown while a multitude of businesses have fallen around them.



Many seo companies are using outdated techniques that are based on on heavy use of exact match keyword links. Thus putting their client's sites at tremendous risk. It is sad to think that seo agencies that risk a penguin penalty for their clients leave their clients in a terrible online situation as no non-brand sites ie. non big brand names have recovered from Penguin.



However, their customers are not aware of this.



Since the release of the Penguin update not very many seo companies have kept up their skill level. Most are still using tactics that do not work or are harmful to sites.



Search engine Optimization agencies, especially ones that are not natural English speakers, just cannot create the rankings that they claim they can and make promises that they cannot deliver. Because it is so difficult for these companies to achieve rankings since Penguin hit some will even pretend to have ranked sites that they had nothing to do with or by showing rankings achieved for keywords that get no search volume and therefore have no competition.



A huge percentage of seo companies now do not worry about achieving rankings for their clients. They simply pass them off with the falsehood that it takes time to see movements in the SERPs and then take on new clients when the old ones eventually realise that no results are likely to ever come.



Sadly, many seo companies have no concern at all for their clients. They see clients as turnover and do not care what damage they do to their sites. If you are considering using an seo company then please be extremely careful who you chose. Check out the company and see what other people are saying about them. If they are very cheap then they are probably worthless. Be sure to investigate any seo agency you wish to use.



Do they openly show their seo processes? Are they very guarded about how they perform search engine optimization? Be sure any company you work with highlights their processes and explains how they intend to rank your site.




Be sure that the Seo Company knows what they are talking about. Ask them about the Penguin update. Ensure they have a full working knowledge and understanding of all seo updates and penalties that Google have recently introduced and how they intend to work within safe parameters of these penalties.



Research the claims of any seo company you plan to work with. Ask them for proof that they can deliver on their promises and be sure you check the details they give you. Proof of ranking low quality keywords with almost no search volume will be your first red flag and indication that you are dealing with an seo company who are weak at seo.



Make sure you always use genuine seo agencies to perform your seo. If you opt for an inferior seo service then you will get cheap results that may even damage your brand.

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